American Craft Spirits Convention & 6. James B. Beam Institute Industry Conference 2025

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Over the next two weeks, our Weyermann® International Malting & Brewing Expert Axel Jany will share the red and yellow spirit across North America, traveling from the Southwest to the Southeast!

First, he will represent our specialty malt factory as an ambassador at the American Craft Spirits Convention & Expo in Tucson, Arizona. This key event for the U.S. craft spirits industry offers extensive networking opportunities, educational sessions, and an expo showcasing the latest products and services in the beverage sector.

Next, he will head to Lexington, Kentucky, to attend the 6th James B. Beam Institute Industry Conference. This event provides a platform for discussing trends and best practices in the distilling industry, including sustainability, technology, and agriculture. It features expert-led lectures, networking opportunities, an exhibition, and special events like a distillery tour.

During his stay, Axel Jany will also nurture our existing bridges of friendship and visit Weyermann® customers on-site.

On his red and yellow mission, Axel Jany will be supported by the team of our distribution partner for the US and Canada, BSG.

We wish Axel Jany a fantastic time overseas and look forward to his travel impressions!

For more information about these events:
https://americancraftspirits.org/programs/2025-convention/
https://beaminstitute.ca.uky.edu/conference