Weyermann® on tour: China Brew China Beverage 2024, Shanghai, China

Last week, our Weyermann® head of R&D, Michael Wöß, traveled to Shanghai, China, to participate in the China Brew China Beverage (CBB) 2024.

Together with the team from Barth Haas, our long-standing distribution partner in China, he represented Weyermann® Malt at this significant trade fair.

The CBB is Asia’s leading trade fair for the beverage and liquid food industry and took place from October 28 to 31, 2024, at the Shanghai New International Expo Centre (SNIEC). The event covered the entire industry-specific process chain, including processing technology, packaging, raw materials, logistics, and engineering.

Michael Wöß and the local team had the opportunity to meet numerous industry professionals and discuss the latest developments in the sector. The red and yellow Weyermann® stand was a popular meeting point where many interested visitors wanted to learn more about our products.

We are pleased with the positive feedback and the new bridges of friendship that were built during the fair. The CBB 2024 was a resounding success!

More: https://www.chinabrew-beverage.com/en/